Last updated: September 25, 2025
PureSmileae.com operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). PureSmileae.com is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information:
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Contact details: name, address, billing and shipping address, phone number, and email address.
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Financial information: credit/debit card details, payment information, transaction details.
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Account information: username, password, security questions, preferences.
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Transaction information: purchase history, cart activity, wishlists, returns, cancellations.
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Communications: emails, messages, and support interactions.
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Device information: browser, device type, IP address.
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Usage information: interactions with our site and features.
How We Collect Information
We may collect information:
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Directly from you when you use our Services or communicate with us.
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Automatically via cookies and web technologies.
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From Shopify and other service providers.
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From partners or marketing platforms.
How We Use Your Information
We use your personal information to:
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Provide, personalize, and improve our Services.
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Process orders, returns, and refunds.
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Maintain your account and preferences.
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Send order updates, marketing messages, and promotions.
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Protect our Services against fraud and abuse.
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Comply with legal obligations.
How We Share Your Information
We may share your personal information:
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With Shopify and service providers for payments, logistics, and analytics.
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With third-party platforms for marketing and advertising (as permitted).
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When legally required or in response to legal processes.
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If directed by you, or in the event of a business transfer.
Relationship with Shopify
Our store is hosted on Shopify Inc., which provides the online platform that enables us to sell our products. Your data is stored through Shopify’s data storage, databases, and general Shopify applications. They store your data on a secure server behind a firewall. Shopify may also use aggregated, anonymized data across all merchants for analytics and product improvement.
To learn more about how Shopify uses your personal information, please refer to the Shopify Privacy Policy.
Third-Party Sites
Our website may include links to other websites or platforms. We are not responsible for their privacy practices, and we encourage you to review their policies.
Children’s Privacy
Our Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal data from minors.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including legal or accounting requirements, or to resolve disputes. For inactive accounts, retention is typically up to 3 years.
Security
We implement appropriate security measures to protect your data. However, no method of transmission over the internet is 100% secure.
Your Rights
Depending on your jurisdiction, you may have the right to:
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Access your data
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Request correction or deletion
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Withdraw consent or limit data use
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Object to processing for marketing
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Lodge a complaint with your local data protection authority
Return Clause
🛈 Legal Registration: PureSmile is legally registered under Kyros Global F.Z.E (Ajman Free Zone Authority). Please note, this is not our product return address.
All returns must be initiated via our support team at support@puresmileae.com for accurate instructions and to receive the correct return address.
International Transfers
Your data may be stored and processed outside your country of residence. When doing so, we follow appropriate safeguards and legal mechanisms.
Updates to This Policy
We may update this Privacy Policy as our practices evolve or legal requirements change. Updated versions will be posted here with a revised date.
Contact Us
For questions or to exercise your privacy rights:
📩 support@puresmileae.com (for legal privacy inquiries)
Your Trust, Our Priority
At PureSmile, we believe privacy isn’t just a legal checkbox, it’s a reflection of how we respect your time, trust, and attention. If you ever have questions, email us anytime at support@puresmileae.com
